NET Value: How you can profit while the digital culture changes your value proposition can be downloaded as an excerpt, summary or entire book, compliments of the authors. Turner DeVaughn invites you to read it and share your feedback.



How is the digital culture changing value propositions?

Three out of four buyers want to hear a justification for the price of a product or service, but only one company in ten publishes a value proposition. Most businesses don't justify their pricing structure for a number of reasons. NET Value shows you how to avoid this trap and what GE, Procter & Gamble, Apple, Google and Salesforce.com are doing amid a digital revolution that empowers buyers.

Using simple case studies, exhaustive research and years of practical experience, the authors reveal how you can profit from this fundamental shift:

[Book cover]